"BY WORD OF MOUTH"
If something becomes well-known by word of mouth, it becomes well-known because people are telling each other about it, and not because of advertising or other marketing tools.
Example: Word of mouth made this movie a hit. A few people saw it and told their friends about it, and then they told more people about it, and before long everyone was going to see it.
De boca en boca.
Example sentences:
- People heard about the book by word of mouth, so the publisher didn't have to spend much on marketing / La gente ha oído hablar del libro de boca en boca, por lo que el editor no tiene que gastar mucho en la comercialización.
- I don't trust things I hear about by word of mouth / No confío en las cosas que escucho de boca en boca.
Additional examples:
- The best possible marketing tool is word of mouth, but a product has to be extremely good to earn it.
- I learned about it by word of mouth. I need it in writing.
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